Browsing: WhatsApp

• About 84% of millennials and Gen Zs consume media at home. A  majority (88%) of them use data bundles to access content online.
• About 44 percent spend over four hours a day on social media. This is more than triple the number of millennials and Gen Zs spending over four hours on radio (13%) and TV (12%).
• More than half (55%) are spending 6-9 hours a day online while a further 20 percent spending over 10 hours per day.

A new survey has revealed a number of media usage behavioral traits that brands and companies keen on attracting millenials and Gen Z need to know.  Their by leveraging their media consumption patterns, brands would easily optimise their content to inform positioning their products and win this new market base.

Gen Z, millennials spend 10 hours online

About 8 out of 10 or 84 percent of millennials and Gen Zs usually …

Kenya’s Absa Bank has launched a new solution that allows its customers to access their bank accounts and transact via WhatsApp, as part of their committed to invest at least Sh1.6 billion this year towards digitization, automation and innovation.

The bank says the solution, a first in the market, will allow Absa customers to conduct some of the most popular digital transactions in the market.

These include account-to-Mpesa/Airtel Money transfers, inter-account transfers, bill payments, balance enquiry, among others, on WhatsApp.

Absa Bank Kenya Managing Director Jeremy Awori said that the move is a demonstration of the bank’s commitment to continue investing in digitally led innovative solutions that have the potential to significantly transform customer experience.

“This is a really exciting moment for us at Absa not just because this solution is first-in-market, but more so because it will significantly transform the way our customers interact with us. Essentially, we are …