Apple admits third-party App Stores in Europe are inevitable

Apple’s latest financial filings show that the company expects to be forced into allowing third-party App Store across Europe, starting in 20241.

[{"selector":"#anim-d21db1f6-9914-47fb-a5da-8c1253f2e3d3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.228451258024293%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] The European Union has previously told Apple that it must open up its App Store to rivals.Apple has tried arguing against the ruling, or at least significant parts of it, but now expects App Store changes to be inevitable.

[{"selector":"#anim-a8b4bc59-787d-47ac-aa42-ea60013c9b71 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The Company expects to make further business changes in the future, including as a result of legislative initiatives impacting the App Store

[{"selector":"#anim-eb25b734-df9a-419e-8b9c-b4e610736d70 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(21.874999829338595%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The European Union’s Digital Markets Act is one such legislative initiative that Apple is required to comply with by March 2024

[{"selector":"#anim-a0973c4c-3418-4fe0-a376-f0f4c087596a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-10.739339134282192%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Apple’s App Store is the only way to install apps on iPhones and iPads.Apple has previously argued against allowing third-party app stores and sideloading of apps

[{"selector":"#anim-a2a8d706-bcff-4f78-a409-5cdc5a670893 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(29.31708481658181%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apple’s App Store has been criticized for its high commission rates. The App Store charges developers a commission of up to 30% on sales

[{"selector":"#anim-93340d8e-52b1-497d-b798-70bc74722f88 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apple’s App Store has been accused of anti-competitive behavior. The App Store has been the subject of multiple antitrust investigations

[{"selector":"#anim-ce12c08d-908e-467c-9c7d-0c854103717e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.843749786673241%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Apple has previously been fined for antitrust violations in Europe. Apple’s App Store generated $64 billion in revenue in 2020

[{"selector":"#anim-bd86cc9e-21ca-4d63-a794-ae75b9d2ac14 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.846083424257921%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Apple’s App Store is a key part of the company’s services business.Apple’s services business generated $65 billion in revenue in 2020

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