Announced a $400 million investment to revitalize stores, advertising, and digital efforts in 2022.
New leadership from former Domino's executives aims to bring about positive change.
The investment targets remodels, advertising, and closing underperforming stores in North America.
Profits at Burger King stores down nearly 20% from 2018, facing challenges with rising labor and food costs.
While international growth remains strong, domestic chains struggled during the pandemic, leading to the Reclaim the Flame Initiative in 2022.
Burger King, a major player in the fast food industry for 70 years, faces challenges from slumping sales and increased competition.
A $400 million investment and new leadership aim to revitalize the brand and accelerate growth.