What's the WhatsApp broadcast, how can you set up a broadcast list, and what are the best options for businesses (without being blocked)? We'll show you how the feature works, and guide you through different methods.
From a business perspective, the WhatsApp broadcast is one of the most interesting communication features.
It allows you to send bulk messages to multiple users at once, and — given the popularity of WhatsApp — reach a huge audience.
It also delivers much better key performance metrics than other broadcasting tools, like social media posts or e-mail newsletters.
– The open rate for WhatsApp messages is 5%. – The click-through rate is around 35% (social media reaches 5%, e-mail CTRs typically hover around 3%).
– You get a user's full attention with your message being on their lock screen (no spam folders, no distracting algorithms). Given these metrics, the WhatsApp broadcast is particularly interesting for marketing campaigns.
It also delivers much better key performance metrics than other broadcasting tools, like social media posts or e-mail newsletters.