Modelo Especial dethroned Bud Light in May 2023 and maintained its position in June, ending Bud Light's 22-year reign.

Mexican beer was already gaining traction in the US market before Bud Light's fall.

Constellation Brands, distributor of Modelo, reported $2.51 billion in revenue in the quarter ending May 31, 2023, marking a 6.4% increase from the previous year.

Modelo had been a fast-growing beer brand for years, making it a matter of time before it surpassed Bud Light in the US market.

Mexican imports to the US doubled between 2013 and 2023.The rise of Mexican beers is attributed to effective marketing campaigns, shifting demographics, and consumer preferences.

Hispanics, who favor Modelo, make up a significant portion of the US population, contributing to the brand's success.

Constellation Brands' net sales have increased by 94% from 2014 to 2023, with a strong focus on its beer portfolio.

Corona Extra and Pacifico also performed well in the market, alongside Modelo.

The future growth of Mexican beer in the US seems promising due to changing demographics and cultural influences.

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