Lab grown meat: Is Africa ready for this alternative?

The meat alternative industry seeks to create a product that offers the taste, texture, protein content and versatility of meat

The plant-based meat market is projected to be over US$7 billion globally as of 2022

Without meat and dairy consumption, the entire world’s agricultural land use could be reduced by 75 per cent

“Over the years, it has been exciting to watch the market shift according to consumer demand and food trends,” says Tammy Fry, Co-Founder of Fry Family Food Co.