The Amazon Big Deal Days are about to begin, but you don't have to wait if it's an incredible OLED TV deal that you're after. That's because the 55-inch LG C3 has just hit a new low price of just £1199 at Amazon.

That's thanks to an extra £300 discount that appeared over the weekend, which means that the TV has dropped a massive £901 (or 42%) from its launch price of £2100. Considering it only came out a few months ago, that's pretty incredible.

There are hefty discounts on the C3 in its other sizes, too, including the hugely popular 42-inch model, which is currently £999 at Amazon. You'll find the latest, lowest prices on the whole range below.

LG's C-series models are incredibly popular as they tend to be a near-perfect intersection of performance, features and price. That said, this year's 65-inch C3 – which we expect performs almost identically to this 55-inch model – was unusual in that it received 'only' four stars in our review.

That's because it launched at a higher price than the C2 it replaced, despite being only a minor upgrade. This lack of advancement allowed Sony to step in with its A80L  

a mid-range OLED that steps things on significantly in terms of punch and sharpness even though it features the same OLED panel technology as the C3.

With this discount, though, the C3's main flaw has been addressed and it now looks like exceptional value. The cheapest price for the 65-inch Sony A80L is currently £1599 at Amazon – that's £400 more than this deal on the LG C3.

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