Values of NFTs have plummeted amid a downturn in crypto prices, exacerbated in recent months by the bankruptcy of major exchange FTX.
Players of the game will be able to purchase and use official Premier League-licensed NFTs under the exclusive multi-year agreement.
Sorare said it’s also launching two new features in the game. These include the ability to compete with league-specific player cards and a “financial fair play” feature
Sky News reported earlier that the deal was worth £30 million. Julia declined to share specifics on the financial terms and length of the deal.