Browsing: boomplay

Africa’s creative digital economy, which includes music, film, art, fashion, cultural artefacts, apps and games is not only creating wealth for the creators but also contributes to the gross domestic product, exports and boosting development outcomes according to the United Nations Conference on Trade and Development (UNCTAD).

“The creative economy is recognized now as a tool of sustainable development,” says Marisa Henderson, Chief of the Creative Economy Program at UNCTAD. UNCTAD defines this “creative economy” aka “orange economy” as the sum of all the parts of the creative industries, including trade, labour, and production.

They have tracked trade in creative goods and services for close to twenty years and consistently found that the growth rate of creative economy exports outpaces that of other industries[11]. Africa’s cultural goods sector is estimated to employ about half a million people and generate US$4.2 billion in revenue[12].…

Africa is music and music in Africa. The music and entertainment industry in Africa is nearly reaching . (Ultram) 5 billion while the 2019 IFPI global report point Africa combined with the Middle East recorded about 15 per cent increase in revenue (for record business)—more importantly, this ascension puts Africa as the world second highest growth market after Latin America.

The most youthful continent in the entire world has been a land of abundance in terms of musical talents, from the record hits of Burna Boy, Diamond Platnumz, Davido and Cassper Nyovest, Africa has carved its mark on the global music and entertainment industry.

Consequently, this has drawn the attention of influential musicians and industry-related corporations pouring their resources towards the region—which produce countless hits and talent annually.

From Sony Music, Spotify, Deezer, Warner Music Group and now Universal Music Group (UMG) in collaboration with African music streaming …

Music streaming giant Spotify has announced its official launch in several African countries. Since it launched in Africa in 2018, it has been only available for a few African countries, including South Africa, Egypt, Morocco, Tunisia, and  Algeria. 

The company has announced that it will be expanding its services to 39 African countries. 

Here’s the list of African countries that Spotify will serve ( in alphabetical order)

Angola, Benin, Botswana, Burkina Faso, Burundi, Capo Verde, Cameroon, Chad, Comoros, Djibouti, Equatorial Guinea, Eswatini, Gabon, Gambia, Ghana, Guinea and Guinea Bissau.

Ivory Coast, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Nigeria, Nigeria, and Rwanda. Others include Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Tanzania, Uganda, Zambia, and Zimbabwe.

The company has announced that it will expand its features and tailor its podcast services to fit into the different markets. 

Apart from the few countries where Spotify was available, …