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• About 84% of millennials and Gen Zs consume media at home. A  majority (88%) of them use data bundles to access content online.
• About 44 percent spend over four hours a day on social media. This is more than triple the number of millennials and Gen Zs spending over four hours on radio (13%) and TV (12%).
• More than half (55%) are spending 6-9 hours a day online while a further 20 percent spending over 10 hours per day.

A new survey has revealed a number of media usage behavioral traits that brands and companies keen on attracting millenials and Gen Z need to know.  Their by leveraging their media consumption patterns, brands would easily optimise their content to inform positioning their products and win this new market base.

Gen Z, millennials spend 10 hours online

About 8 out of 10 or 84 percent of millennials and Gen Zs usually …

• Elon Musk, Tesla, and SpaceX command a cult following from legions of fans worldwide.
• Musk’s fortune tumbled by a staggering 60% in 2022 according to reports by Forbes and Guinness.
• Forbes magazine broke the news that Musk, the Tesla boss was no long the wealthiest person on the planet. He lost this position to Bernard Arnault of LVHM.

The billionaire’s interest in electric car maker lost more than half of its value in 2022 as shares in Tesla lost over 60% according to a report by Forbes which was quickly adopted by Guinness. Amazingly, despite the substantial loss of value of Musk’s Tesla shares he is still the second wealthiest person on the planet.

This is likely attributable to the high valuation that the market still attaches to the electric car manufacturer’s shares. Shares of the EV company began to tumble when investor’s lost confidence in the billionaire’s ability to …

• Crypto experts predict that Ethereum (ETH) will surpass bitcoin (BTC) in market cap, and new market entries could look at the former as a better purchase.
• There is confusion among traders between buying, selling or holding (HODL) bitcoin
• A whopping 67 per cent of the experts in the panel agree that it is an excellent time to buy bitcoin, arguing that the currency is experiencing its lowest price for this year

Many people, especially those interested in joining crypto trading as newbies, are utterly confused about whether to buy crypto in these bearish conditions. Bitcoin, specifically, has been experiencing a downward trend since the digital currency hit its highest in November 2021, valued at US$69,000. As of April 29, the price of bitcoin was resting at around US,799. (https://gracesterling.com/)

After the weekend doldrums, the market pulled a good turnaround on April 25. Despite four weeks of downward action, …

Backed up by the capital firm YC, Jabu Technologies has raised $3.2 million in seed funding to invest in its B2B e-commerce and retail operations.
Afore Capital spearheads the seed round with Y Combinator, Quiet Capital, FJ Labs, Pareto Capital, Kli Capital, and angel investors.
The chief executive of JABU, David Akinin, founded the company in 2020 to revamp the poor and almost non-existent distribution network and supply chain in Namibia.…

• Elon Musk is ready to sell his Tesla shares if WFP will describe how it will spend it and display accounting reports
• Nearly 42 million people are face starvation due to various factors including climate change 
• 2 per cent of Elon Musk’s wealth could help the 42 million people facing hunger

Who would have thought that one man can solve a portion of global hunger?

The old saying, ‘numbers don’t lie’ has somehow shocked the world, as the director of the United Nation’s World Food Programme, David Beasley, recently challenged the world’s wealthiest individuals to ‘’step up now, on a one-time basis’’ and address global hunger.

“US$6 billion could help 42 million people that are going to die if we don’t reach them. It’s not complicated,” he added, as cited by CNN.

It seemed to be a normal statement, by when one of the most influential like Elon Musk, took …