Browsing: Web 3.0

the orange economy | Africa's orange economy

Leveraging Web 3.0 to Boost Africa’s Orange Economy

Tech & Business
  • Creative disruption is predominant in Africa’s orange economy.
  • Emerging technologies solve several challenges, even in areas beyond the orange economy.
  • Carefully mitigating risks and developing an enabling environment will be key to unlocking the potential of Web 3.0 for Africa’s orange economy.

Recent economic challenges have reminded the world and Africa of the need for economic diversification. The orange economy, otherwise known as the creative industry, is one area that has grown significantly over the last couple of years, presenting endless opportunities for Africans considering the region’s youthful population and wealth of cultural assets.

Nevertheless, comparative advantage alone might not be sufficient to capitalise on the orange economy’s emerging trends fully. It is essential to explore another emerging sector, the Web 3.0 economy, and how it can be leveraged to benefit the orange economy.

The orange economy’s susceptibility to disruptive technology

The orange economy covers various activities that can convert …

Blockchain technology can safeguard Africa’s creative industries against piracy

Tech & Business

One arrow in a pirating scheme quiver is the false claim to work or authorship or ownership.  With Blockchain one can ascertain proof-of-work and proof-of-authorship if they upload their work, comply with Blockchain agreements and get their digital certificate which includes a private key, kind of a personal signature.

This can prove ownership of the works as it is time-stamped and known to be in existence.   One can also trace the transactions and copyright use of their works and be able to calculate the intellectual property value in the forms of royalties and license fees and any other form of exploitation either economically or morally. 

For a long time, creatives have decried the often rigid and unclear remuneration process of their royalties, the blame always shuttling between collective management organizations, CMOs and the broadcasters.  …

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