- Terragon Group plans to build Africa’s largest and unique data-powered marketing cloud ecosystem.
- Microsoft has become a vital player in Africa’s digital transformation through several programs, partnerships, and projects.
- Organizations such as Flutterwave, Yellow Card, and Luno inspire innovators to try new approaches to the industry.
In a move to harness the potential of the fourth industrial revolution, numerous African nations have initiated measures to embrace and incorporate new technologies into their economic landscapes.
Within this dynamic shift, Africa’s cloud ecosystem has undergone a substantial transformation in its journey towards digitalization. As African businesses increasingly migrate to digital platforms, the need for secure data storage solutions has become paramount.
In recent developments, Terragon Group, a data and marketing company at the forefront of Africa’s digital transformation, has forged a strategic alliance with Microsoft. This collaboration marks a significant milestone, as it enables Terragon Group to expand its service offerings across the African continent.
The partnership holds the promise of catalysing the adoption of digital platforms among a multitude of African enterprises, thus accelerating the broader digital transformation journey of the entire continent.
Terragon Group partners with Microsoft
Africa’s digital transformation has propelled several industries and inspired millions of users to turn to technology for solutions. Today, small-scale farmers, insurance institutions, schools, and the medical sector are adopting technology to improve their efficiency and performance.
This movement has inspired many governments to encourage their youths to dive into technology-based courses. Some go as far as offering placement opportunities for graduates. Due to this rapid digital evolution, Africa has produced several unicorn startups in the past decade.
Currently, Terragon Group plans to build Africa’s largest and unique data-powered marketing cloud ecosystem. Through it, African businesses will gain vital insight into customer wants and needs. This will further bridge the gap between customer and client. As Africa’s largest data and marketing company, Terragon Group leverages data technology to aid brands in reaching, engaging, and delivering more meaningful mobile experiences to customers.
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Insights on customer engagements
Their specialty focuses on overhauling Africa’s cloud ecosystems to provide better performance and storage solutions to corporates throughout the continent. Furthermore, Terragon Group provides its customers with in-depth analytics and insights into customer engagements. This highlights the specific wants of African customers.
Chimezie Okonkwo, Senior Vice President of Data, Infrastructure, and Platforms at Terragon said, “We evolved into an enterprise solution company in 2018, and since then, we’ve worked with a wide spectrum of over 30 multinational enterprises and 8,000 SMBs, helping them achieve better ROI on their marketing spend and improving customer experience through the power of data-driven marketing. ”
Cloud computing is among the many marvels of the fourth industrial revolution. Its ability to save costs, boost performance, and scale a business operation is why many businesses have sought after this technology. Africa is experiencing rapid growth in emerging markets, with its fintech industry pining for many developments.
To accommodate the vast scale of data, cloud computing offers a way to reduce hardware costs without infringing on security. In addition, the growth of blockchain-based startups has rapidly increased, with organizations like Flutterwave, Yellow Card, and Luno inspiring innovators to try new approaches to the industry. Microsoft has advocated for the continent’s digital growth and has set up numerous headquarters.
Its endeavors have significantly overhauled the process of digitization through its wide range of solutions. Today, most businesses rely on at least one Microsoft product to increase their efficiency. In addition, by partnering with Terragon Group, African businesses can access Microsoft products. Terragon’s customers range between enterprises and SMBs over a range of industries.
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Largest cloud system in Africa
Some include fast-moving consumer goods, financial services like fintech, and consulting services. Chimezie said, “This Microsoft partnership is exciting because it validates our mission, which has been to build the largest data-powered marketing cloud ecosystem in Africa. Deploying Microsoft tools and solutions will help us accelerate our goal of adding value to businesses by increasing marketing cost efficiencies, becoming more intelligent in our insights, and delivering more meaningful and personalized engagements to customers on mobile.”
In addition, the effort of Terragon Group has inspired many startups to offer cloud computing services. With the need for better infrastructure rising, local innovators are taking the time to develop services that cater to Africa’s unique problems.
According to Andrew Mori, CEO of Deimos, “No African cloud provider or data center can ever match what Google, AWS, and Microsoft provide. Guaranteed security at an affordable price.” In addition, Mustafa Sheik, deputy director general of Somalia’s communication authority said, “Big tech offers Africans the most affordable cloud services and go ahead to train rural citizens on digital skills for free and even offer free online courses to university students. But nothing comes for free, Africans pay with their private data.”
With this new partnership, Africa may have the means to develop cloud computing services that rival the likes of Google. Furthermore, Gerald Maithya, General Manager of the Africa Transformation Office at Microsoft, said, “Working with businesses like Terragon that prioritize cloud-based solutions in their operations and with their customers better supports the acceleration of digital transformation on the continent. Through our work with Terragon, businesses of all sizes will access the latest cloud technologies to achieve their business goals and contribute to Africa’s economic growth and development. This partnership supports our efforts to be the preferred and trusted partner for cloud innovation on the continent.”
