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• The creative economy is one of the world’s fastest-growing sectors, creating employment and income for millions globally.
• Africa is beginning to see promising potential for its creative economy, flourishing in film, arts and crafts, fashion, design, video, photography, music, and more.
• The East African Community bloc generates $2 billion annually from the creative industry.

Whether it is Tanzania’s signature genre Bongo Fleva king Diamond Platnumz, Nigeria’s Afro-pop, Kenya’s hilarious talent, Eric Omondi or South Africa’s newly crowned Grammy winner, Tyla, African creatives are taking the global creative economy by storm.

Two decades ago, the orange economy or what we famously refer to today as the creative economy, would not have been considered a transformative sector propelling growth in Africa. However, according to the United Nations Conference of Trade and Development (UNCTAD), the creative economy is one of the world’s fastest-growing sectors, creating employment and income for millions globally.

According to …