Mettā, the entreprenurship meeting place in Nairobi has announced its third fashion product lab cohort powered by HIVOS East Africa. The designers accepted into the program were selected after a rigorous multi-phase selection process which focused on the viability of their fashion businesses, creative designs and portfolio, and their potential to scale across the continent and globally.

Mettā Nairobi, in partnership with HIVOS East Africa, is set to bring five fashion startups to Nairobi for its third bootcamp programme – Fashion Product Lab 3.0. Selected from 300 applications all over the country, the 5 startups will kick off the programme in August.

Fashion Product Lab 3.0 is an 8-week intensive program helping entrepreneurs in the fashion industry launch their brands into local & international markets and develop new & diverse product lines. As part of the programme, the 2019 cohort will have the opportunity to engage with high-profile speakers, experts, mentors, and a global network of support throughout the program as well as access to the Mettā space in Nairobi and the global Mettā community.

Some of the participants include The Urban Gents Ltd (TUG), Yvonne Asunah Kenya, Chicolatta, Caverroh, and Naivaa Apparel.

“Under the concept of ‘Inspiring Change – Unleash the Potential’, Mettā will provide an intensive bootcamp program to the fashion designers using our expertise in the local business environment and financial services. This will help them to unleash their full potential and turn innovative ideas into practical solutions,” said Maurice Otieno, General Manager Mettā Nairobi

​The Fashion Product Lab 3.0 will conclude in a one-of-a-kind Fashion Runway in September 2019, where entrepreneurs will pitch their companies and showcase their collections for funding and partnerships.

TUG is a fashion brand who started in 2019 with the aim of bringing inclusivity, diversity, and creativity in the local fashion scene. At TUG, they pride themselves on the wide array of products and services which include Ready-To-Wear, Accessories and Made to Measure service. Their comprehensive product range continues to grow through research & development initiatives as well as the great wealth of knowledge and skills gained through working almost 10 years at Co-Be Nairobi.

Naivaa is an up and coming fashion brand that seeks to create unique urban pieces and build an identity that reflects and resonates with Nairobi Culture. This fashion brand specalises in contemporary unisex designs. They predominantly work with local African prints that have a modern western twist.

Chicolatta is a Kenyan based fashion brand that offers quality and competitively priced womenswear, with it’s Ready-to-Wear line as well as tailored Custom-made pieces for the upward discerning clientele. Chicolatta is a minimalistic style in classic silhouettes that use both contemporary and African fabric.

Naivaa is an up and coming fashion brand that seeks to create unique urban pieces and build an identity that reflects and resonates with Nairobi Culture.

Read also: AfDB, AU banks on creative industries in Africa for GDP growth

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