Cellulant, the pioneer in digital content services has announced a partnership with Stanbic Bank that will see artists in their portfolio access bank loans from their Skiza ringtone royalties.
Under the agreement, artists will be able to access direct capital for their different music project initiatives including recording, video production, event sponsorship, album production, marketing & advertising.
The loan facility will also enable artists to purchase homes, land, construct, purchase cars as well as personal borrowing exclusively from Stanbic Bank. The royalties earned will guarantee the loans through a monthly check-off repayment plan, being managed by Cellulant.
Whilst SKIZA is a major cash cow for many artists, a majority have been seeking alternative means to get direct access to capital for their different project initiatives including recording, video production, event sponsorship, album production, marketing & advertising. This prompted Cellulant to find a solution.
The loans to be advanced to the artists include Unsecured Personal Loans, Car Loans, Home Loan and Shamba Loan (Vacant Land Purchase) and Construction Loan through StanBic loan portfolio.
For an artist to qualify, they must be a Cellulant Skiza artist, earn more Ksh.25,000 in Royalties per month, clean Credit Reference Bureau record, consistent revenue growth, and have a record of Skiza payments for at least 6 months.
Speaking during the launch of the joint product, the Cellulant co-founder and CEO Ken Njoroge said that Cellulant has grown and diversified to become a leading Pan-African technology company, and pioneered Digital Content Services in Africa over two decades ago selling ringtone downloads through partnerships with fledgling musicians and mobile operators.
“The music content space has since grown, unfortunately, musicians still struggle to turn their talents into a viable business. This agreement with Stanbic Bank is our way of showing our musicians that we are still invested in their success and that we understand the fundamentals of growing the music business in Kenya. Now is the time to invest in our musicians as the global music industry looks towards Africa for inspiration.”
Over 5,000 artists are currently signed on Cellulant’s ringtone platform since it launched its Lipuka service in 2004, run under Safaricom’s Skiza umbrella.
Lipuka allows subscribers to download their favorite ringtones whilst empowering artists to earn royalties, paid to them by Cellulant. Currently, more than 11 digital content service providers (PRSPs) work with Safaricom to both manage and collect revenues on their behalf. Skiza is East Africa’s largest digital content platform with average revenues, month on month estimated at Kshs 500 million.
“This is a multi-million shilling industry that has been neglected for a long time with no financial solutions tailored for musicians. We acknowledge that the royalties are a source of income and are now providing products based on this that will go a long way in enabling artists to accelerate their music careers,” added Stanbic Bank Head of Personal Banking Dr Silpah Owich.