Fast food businesses in Kenya are booming and both local and international brands are targeting this expanding industry.
The middle class culture in Kenya is growing and as a result so is the culture of eating out; such visible growth has attracted the interests of international investors. International brands have already invested millions in having their brands in the East African country.
With the likes of KFC, Hardees, Big Square, Subway and counting having established base in Kenya, there must be something that these big fish can see in the East African nation.
The largest population in Kenya comprises of a young population, most of which prefer to grab something quick as meal any day as opposed to cooking. Local and international investors have seen the need and rushed in quick to fill the gap.
The middle income earners also enjoy having take out on weekends as a way to relax and their appetite for good takeout has definitely worked for investors.
Restaurants targeting the high end market have also not been left out in wanting a piece of the pie that is Kenya with Hilton Hotel making plans to have the tallest sky scrapper in Africa located in Nairobi’s upper hill area and Best Western making plans to add another establishment under it’s wing. The companies made the announcement at the African Hotel Investment Forum held in Kigali, Rwanda at the Radisson Blu Hotel & Convention Centre this year.
With major continental conferences such as TICAD and UNCTAD being held in Kenya , the countries portfolio has been pushed up and is increasingly attracting global brands as investors feel there is a market for every market segment.
Kenya’s economic diversification has definitely been a plus for investors, with the focus on growth of technology having boosted the attraction in many ways.