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Browsing: Africa retailers
- Across Africa, mega-stores and wholesalers are increasingly selling directly to consumers.
- As a result, last-mile retailers find it difficult to remain relevant and competitive.
- However, digital tech systems such as the End-to-End (E2E) approach offer sales and growth solutions to these retailers caught between a rock and a hard place.
End-to-End (e2e) approach to doing business may be the only lifeline to save African retailers in this digital, mega-business age, as an increasing number of wholesalers deploy systems to reach out to customers directly. With a spirited push from wholesalers, many retailers have found themselves pushed to the margins of the production and consumption equation.
Across economies in the continent, big supermarkets are opening stores in towns and even neighborhoods, bringing closer to the final consumer a wide range of product options at much lower prices than the retailer next door.
Research shows that while in the beginning it was …