Browsing: Jumia Advertising Services

• Jumia will serve as the distributor of satellite terminals and connectivity kits for Starlink Ventures in Africa.
• Jumia’s extensive reach throughout Africa enables it to pioneer in offering these kits.
• E-commerce giant Jumia will initiate the sale of satellite terminals and related equipment in Nigeria.

In spite of the adverse effects of COVID-19 on Africa, the pandemic years became a significant turning point in the continent’s economic landscape. Over the course of just two years, Africa demonstrated its capabilities through its substantial growth in the realm of e-commerce. This surge in e-commerce activity underscores the immense potential that Africa holds, especially if it can bolster its Internet access infrastructure.

Notably, this potential has captured the attention of billionaire entrepreneur Elon Musk. He has taken proactive measures to accelerate Africa’s journey toward asserting itself in the online landscape. In recent developments, Elon Musk’s satellite internet company, Starlink Ventures, has entered …

Jumia Kenya has opened up its online platform to brands and corporate organizations for advertising.

In a move to optimise customer data, the company is marketing itself as a highly targeted platform promising great exposure to those who will take up the service.

The company’s CEO, Sam Chappatte, made the disclosure during the launch of Jumia Advertising Services (JAS) on Friday (today).

“20 per cent of active internet users in Kenya are on Jumia each month. We know our customers well – what they shop, how much they spend, etc – and can use this to present relevant adverts to them. This can enable our customers to discover relevant products & services, and will become a powerful digital marketing channel for advertisers,” said Chappatte.

Chappatte emphasized that their messages will reach highly targeted segments, right at the moment of purchase – e.g for DSTV the ads will be presented to …