Saturday, December 2
COP28 Tanzania

Tanzanian President Samia Suluhu Hassan highlighted the need for international commitment to climate agreements and innovative financing, including a $700 million green bond initiative for adaptation and mitigation strategies at COP28. African nations, through the African Group of Negotiators, pushed for a just energy transition…

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As COP28 unfolds with its myriad discussions and commitments, a less visible but equally critical issue looms on another continent – the pervasive problem of greenwashing in Africa. From the corridors of corporate power to the burgeoning startup ecosystem, greenwashing emerges as a misleading marketing tactic and a significant barrier to genuine environmental and social progress in Africa.

In Africa’s corporate sector, greenwashing has become a strategic tool used by both corporations and governments to cover up environmentally detrimental practices. This issue is acutely critical in a continent where environmental conservation is not just a matter of policy but survival.

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