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- Africa’s fashion and textile industry is the second-largest sector after agriculture with an estimated market value of US$31 billion
- The use of tech in fashion has been brought to a much broader scale including the use of apps and the creation of smart textiles
- As the majority of Africans were forced to stay home, there emerged countless online clothing stores, most of which were using social media (Facebook, Instagram and Twitter) as marketing tools
Like many other sectors across the continent, the fashion industry is also taking to embracing technology to improve operations.
Africa’s fashion and textile industry is the second-largest sector after agriculture with an estimated market value of US$31 billion in 2020 and growing annually.
While combining tech with fashion may seem farfetched, technology has always been an essential factor in the production of clothes and the different styles in fashion since the beginning of time.
It is …