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Kenyan households experienced a modest financial rebound in the second quarter of 2024, largely driven by new business ventures, enhanced debt management, and less impact from job losses. This is according to the second quarter Consumer Pulse Study by insights company TransUnion.
According to the study, 34 per cent of consumers saw an increase in income in the last three months, led by gains among the Gen Z (18–26 years old) and Millennial (27–42 years old) groups.
While a similar number (36 per cent) of consumers also reported a decrease in income over the …