Browsing: Smollan

• Aggressive marketing campaigns targeting the younger demographic are significantly driving the choice of drinks.
• Health consciousness is not just a buzzword; it’s a lifestyle shift that’s influencing the beverage market.
• The influence of social media and global trends have heightened consumer awareness of new products and flavours.

Innovation and cultural heritage intersect as Africa’s beverage market evolves in response to shifting consumer tastes and socio-economic currents.

From the cherished rituals of traditional tea and coffee to the burgeoning popularity of carbonated soft drinks and fruit juices, Africa’s beverage market is evolving, reflecting its diverse society and changing preferences.

The Middle East and Africa Functional Beverage Market Size & Share Analysis – Growth Trends & Forecasts (2023 – 2028) report captures this dynamic evolution. It underlines key trends that are reshaping the way Africans quench their thirst.

Health benefits influencing Africa’s beverage market

One significant trend driving the beverage scene is …

• Due to their small footprint, traders are located closer to consumers, along transport hubs and routes, or within local communities. 
• Proximity also extends to knowing and stocking customer’s preferred brands and products and offering credit to loyal customers.
• United Nations Economic Commission for Africa indicates that small and local retail transactions account for 70 percent of total transactions in Kenya alone. 

Across East Africa, it is not uncommon to see dukas and kiosks around every other street corner offering some of life’s daily essentials such as sugar, soap, tissue paper as well as bread and milk. 

While they may not seem like much, East Africa’s dukas and kiosks are the backbone of the economy, providing jobs and basic essentials to millions of people.

According to EuroMonitor International, these spaces for trading can range from as little as 1sqm up to 30sqm. Due to their small footprint, traders are located closer …