Browsing: Terragon

African startups

Africa has today emerged as a fertile ground for groundbreaking startups. As 2024 approaches, the continent’s startup scene is buzzing with activity, marked by impressive funding rounds and strategic expansions. This trend is a fleeting moment and a testament to African entrepreneurship’s resilient and dynamic spirit.

The Exchange Africa spotlights five startups thriving and redefining the business landscape in their respective sectors. From renewable energy solutions in the Democratic Republic of Congo to digital health platforms in Kenya, these companies embody the ingenuity and potential of Africa’s business ecosystem. They attract significant investment and are poised to substantially impact their communities.…

Digital Economy Africa
  • Mobile phone numbers serve as vital identifiers, connecting individuals to their devices, and enabling unique recognition.
  • TrustPid is a privacy-led identification solution that harnesses mobile numbers as unique identifiers.
  • As mobile usage grows across Africa, the importance of identifying consumers through mobile phone numbers is critical.

In the ever-evolving digital landscape, a groundbreaking collaboration is taking shape as four major European telecom giants join forces to create TrustPid–an innovative advertising ID system.

TrustPid is a privacy-led identification solution that harnesses mobile numbers as unique identifiers, revolutionizing the digital marketing of publishers and brands, especially in the face of the imminent extinction of third-party cookies.

This endeavor not only addresses the challenges posed by the evolving digital ecosystem but also highlights Africa’s pivotal role in shaping the global tech landscape. Interestingly, the roots of this groundbreaking initiative can be traced back to Africa’s own innovation hub and mobile marketing pioneer, …