Browsing: #TerrificTravelTuesday

Kenyan entity introduces travel enticement in post-pandemic era

For many businesses, 2020 would be a year they would not want to remember. The COVID-19 pandemic ravaged most of businesses globally with reduced sales, low cash flow, and restrictions to tame the spread of the pandemic. The situation was worse in the travel and tourism industry.

The United Nations World Tourism Organization estimates that global international tourist arrivals have decreased by 58 percent to 78 percent in 2020, leading to a potential loss of US$0.9 to 1.2 trillion in international tourism receipts. In many of the world’s cities, planned travel went down by

80 to 90 percent. More than 2.5 million Kenyans working in the tourism sector lost their jobs in the first half of 2020 due to COVID-19 related disruptions, according to the government. The travel industry in Kenya, which was equally affected by the COVID-19 disruption, is positioning itself on the recovery path as the country registers …