Browsing: the business of entertainment in africa

drums and music entertainment

The power of music to unify can not be understated. South African hit song Jerusalema got the world on its feet providing much-needed relief amid a global pandemic, symbolizing hope and togetherness even amidst a crisis. 

If there is one thing common in Africa it’s music and dance. At weddings, Africans sing and dance. At funerals, there is song and dance. In fact, music and dance are the tools Africans use to express any emotion. It’s no wonder that the entertainment industry is making strides and gaining recognition on a global scale.

And it’s not just music, the African creative scene boasts of success in the film industry, visual, and performing arts among others. The power of art extends beyond entertainment and sentiment, it is also a lucrative arena with massive earning potential. In the US, the creative industry rakes in over 800 billion per year a simple testament to