Browsing: Warner Music Group

• The fastest growing licensing partners on Mdundo in the period were Slide Digital (Tanzania), Dapper and Mavin (Nigeria), Content Connect Africa (South Africa) and Saldid Records (Kenya).
• The growth is an indication of the catalog released within the period as well as marketing initiatives within the Mdundo service.
• The milestone is in line with the 2025 Strategy of reaching 50 million monthly active users.

Africa music service platform, Mdundo.com has reported a strong performance for the first half of the financial year ending December 31,2022 as unique monthly users reached 23.4 million.

This was a 15 per cent increase, with revenues growing by 161 per cent to over USD1.23 million.

The fastest growing licensing partners on Mdundo in the period were Slide Digital (Tanzania), Dapper and Mavin (Nigeria), Content Connect Africa (South Africa) and Saldid Records (Kenya).

The growth is an indication of the catalog released within the period as …

Africa’s creative digital economy, which includes music, film, art, fashion, cultural artefacts, apps and games is not only creating wealth for the creators but also contributes to the gross domestic product, exports and boosting development outcomes according to the United Nations Conference on Trade and Development (UNCTAD).

“The creative economy is recognized now as a tool of sustainable development,” says Marisa Henderson, Chief of the Creative Economy Program at UNCTAD. UNCTAD defines this “creative economy” aka “orange economy” as the sum of all the parts of the creative industries, including trade, labour, and production.

They have tracked trade in creative goods and services for close to twenty years and consistently found that the growth rate of creative economy exports outpaces that of other industries[11]. Africa’s cultural goods sector is estimated to employ about half a million people and generate US$4.2 billion in revenue[12].…