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The debut coincides with an insurance industry shift toward digital platforms to attract underserved and unserviced customers.

The Insurance Regulatory Authority (IRA) reported in October 2021 that Kenya’s insurance penetration fell to 2.43 per cent of GDP in 2019. The lowest level in 15 years, from a peak of 3.44 per cent in 2013.

According to its 2022-2025 strategy plan, the company would invest around $100 million in technology over the next three years to strengthen its digital strength.

“The digital revolution of the insurance industry will require a large number of resources to spend. However, investing in online technologies will be crucial if insurers want to stay current with consumers,” Raichura added.