It seems like technology is in a metamorphosis stage, never ceasing to bombard the market with amazing stuff that keep popping up each time. Just recently, Facebook recorded another milestone that describes the effectiveness brought about by technology and innovation.
Africa has been the center of digitization, as virgin markets continue to conceive the idea of technology. The focal zone has been East Africa where the hunger for digital migration has been quite high and the appetite is directly proportional as the demand elevates. Predominantly, the nation of Tanzania has been competitive in receiving the innovative idea that knows will propel its Vision 2025 to an expected end.
Other than Rwanda, under the leadership of President Kagame who has spearheaded the embrace of technology in business enterprises, Tanzania has as well been on the loop with the advancements in the tech world, imbibing more information and technicalities that has soared it above its neighbouring countries, Kenya and Uganda inclusive.
Eskimi DSP, an “Africa-first” developed programmatic platform, have recently announced expansion plans to service the Tanzanian market.
“Working with global partners, we focused our technologies into developing the widest reach in Tanzania market, at the same time offering features that meet the targeting needs of most digital campaigns”, said Vytas Paukstys, CEO, Eskimi DSP.
“The main benefit of Eskimi DSP is the ability to run smart campaigns and target consumers based on age, gender, location, device type and interests. In addition, rich media formats can be deployed in innovative ways to communicate brand messages. The final part of the package is our commitment to brand safety, which is important to global advertisers such as Unilever,” he said.
The Key features of the platform is a unique reach of over 6.7 million users in Tanzania, serving over 1 billion impressions across 70,000 sites and apps, and supporting over 14 creative formats including rich media, dynamic and video ads.
Eskimi DSP’s entry into the market comes at the right time as mobile penetration exceeds 80 percent, increasing the marketing opportunities for brands. Digital marketing offers greater measurability and cost optimization than traditional media, making it attractive to advertisers.
Eskimi DSP has already signed a partnership agreement with one of the biggest agencies in Tanzania and already has successful programmatic campaigns’ case studies. At the moment company has allocated solid resources for providing necessary support for all marketing professionals to run their first programmatic campaigns and help them to achieve their marketing goals.