The budget airline, Fastjet has a reason to smile after being crowned the Leading African Low-Cost airline completing a hat-trick.
The air carrier bagged the prestigious award in the highly-anticipated World Travel Awards (WTA) Africa & Indian Ocean Gala Ceremony 2018, that took place in Durban, South Africa.
World Travel Awards is the travel industry’s most prestigious awards programme, rewarding leaders in the tourism, airline, hotel and hospitality sectors around the globe. Established in 1993, World Travel Awards™ celebrated its 25th anniversary year in 2018 marking a milestone as ultimate hallmark of industry excellence.
Fastjet Airline’s Chief Executive Officer Nico Bezuidenhout appreciated the company’s customers who had voted for the airline, stating they are the people that matter the most. He went on to add the icing on the cake with the previous achievement such as an aggregate on-time performance of 90 percent, that has significantly added value to the firm’s operations.
According to a report published earlier this year, it forecasted the London-listed Stock Exchange company’s timeliness to perpetuate effectiveness for its customers and efficiency to beat deadlines and achieve more in the course of time. An improvement of the customer service as well would make it more competitive.
The CEO attributed the low-cost airline’s success to its attentiveness to details concerning customer service and experience, creating solutions for their esteemed travelers as they build their business. The customers are the fundamental piece to complete the puzzle and shape the course of their business to perform even better.
He as well appreciated the staff for working tirelessly to ensure their operations were afloat and the company’s banner was lifted high in Africa. Fastjet operates in five key destinations on the continent namely Zimbabwe, South Africa, Mozambique, Zambia, and Tanzania. The latter generates 70 percent of the British/South African-based holding company’s revenue, making the East African nation its largest market.
There were prospects though the firm may pull out its operations from the country due to a cash crunch. The Board held talks with the major shareholders and potential investors over the possibility of raising funds to keep the business alive. According to a statement released, the dialogue was successful but did not guarantee a perfect result.
The company is in need of financial aid before the end of October to save its operations in Tanzania. It recently launched its Dar – Kigoma route to serve the rising domestic demand for its services and increase its dominance in the market. It also covers Mwanza, Kilimanjaro, and Mbeya. The stiff competition in the aviation sector regionally has seen airlines make adjustments to serve the market and keep operations alive.
In 2016, Fastjet airline generated $68.5 million worth of revenue but posted a -$63.9 million in its operating income for the same year.