Huawei Device Tanzania has declared 10 per cent of its revenues shall go towards a marketing campaign that envisages making the telecom firm the leading mobile phone brand in the country.
The Chinese giant mobile phone manufacturer said that the budgeted fund also seeks to improve Smartphone product in the country.
Huawei Device Tanzania, Deputy Managing Director, Mr Wang Guang Jun, made the announcement during the firm’s key nationwide Dealer’s Congress that focused on growth plans on the next five years. “Huawei announces (that) 10 per cent of its revenue would go into marketing drive to increase and improve Huawei smart phone products,” Mr Wang said. Additionally, Mr Hu Xiangyang Jacko, Device Country Manager at Huawei said: “we are glad to ably interact with partners who will help us become number one Smartphone brand in Tanzania in 2016.”
Huawei claims to control a market share of 22 per cent in this year’s first quarter. It hopes to edge out the leading brand, Samsung. Tecno also has a strong hold in the country.
To live their ambition, Huawei announced a special incentive program whereby top dealers will be awarded 20,000 US dollars (over 40m/-) and the second receiving 10,000 US dollars (over 20m/-).
