Africa’s Position in the Gaming Market

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  • Africa has always been seen as a continent with untapped potential in the gaming industry.
  • The continent is a rapidly growing market in the global gaming industry driven by the growing availability of affordable mobile devices.
  • Africa’s gaming market is poised for growth, and businesses that are able to capitalize on this opportunity will be very successful.

Africa is one of the fastest-growing regions in the world, and the gaming market is no exception. The continent is home to a large population of gamers many of whom are looking for new and exciting gaming experiences.

Africa is a rapidly growing market in the global gaming industry. According to a 2020 report by NewZoo, Africa is the fifth-largest gaming market in the world, with a total gaming revenue of approximately US$3.3 billion in 2020. In addition to the growth in revenue, the number of gamers in Africa is also expected to increase significantly over the next few years. This growth is being driven by the increasing availability of affordable mobile devices, improved internet access, and the increasing availability of online gaming platforms.

The global player numbers had a breakthrough in 2022, crossing the three-billion mark to reach 3.09 billion players by the end of 2022. [Photo/ NewZoo]
According to a recent report by the GSMA, Africa accounted for about 24 per cent of the world’s mobile subscribers in 2020. The report also found that the availability of affordable mobile devices and improved internet access has been instrumental in enabling the growth of the online gaming industry in Africa. In 2020, the number of active gamers in Africa was estimated to be around 87 million, with a total gaming revenue of approximately US$3.3 billion. This figure is expected to increase to US$3.9 billion in 2023, driven by the increasing availability of mobile devices, improved internet access, and the emergence of online gaming platforms.

There is also a growing population of young people in Africa many of whom are looking for an outlet for their energy and creativity. Additionally, the continent is home to some of the world’s most passionate gamers who are looking for a place to share their skills and passions with others.

As the gaming market continues to grow, Africa is poised to take advantage of this opportunity. The continent is already home to some of the world’s leading gaming brands, and this is only going to continue to grow.

Challenges facing the gaming industry in Africa

The gaming industry in Africa faces a number of challenges, including lack of access to internet infrastructure, limited access to payment systems, and a lack of support from governments and policy makers. Additionally, the gaming industry in Africa is hampered by the fact that most African countries lack the necessary legal and regulatory frameworks to protect game developers and publishers from piracy and other forms of unauthorized distribution. Furthermore, the cost of developing games for the African market can be prohibitively high, due to the lack of an established gaming industry infrastructure. Despite these challenges, the gaming industry in Africa is growing rapidly and is expected to continue to do so in the coming years.

Another obstacle is that the gaming industry in Africa is still largely dominated by console gaming. This is due to the fact that gaming consoles are more affordable in Africa, and the gaming software and services that are available in Africa are also more affordable.

However, there are now more mobile and PC games available than ever before. This is due to the fact that more and more people are getting smartphones and PCs, and they are also starting to explore the world of gaming.

Opportunities for the gaming industry in Africa

There are a number of opportunities for the gaming industry in Africa including the increasing availability of mobile devices, improved internet access, and the emergence of online gaming platforms. Additionally, the African gaming industry is benefiting from the increasing number of international game developers and publishers that are entering the market to take advantage of the large and growing consumer base. Other opportunities include the development of new game genres and content that is tailored to the African market, as well as the expansion of mobile gaming into new markets. Furthermore, the African gaming industry is benefiting from the increasing number of investments being made by venture capitalists and other investors, which are helping to fuel the industry’s growth.

Future of the gaming industry in Africa

The future of the gaming industry in Africa looks very promising. As the number of gamers in Africa continues to grow, the gaming industry is expected to become an increasingly important sector in the African economy. Additionally, the increasing availability of mobile devices, improved internet access, and the emergence of online gaming platforms will help to further drive the growth of the gaming industry in Africa. Furthermore, Africa has a large potential market for gaming and with the right strategies and marketing, companies can make a lot of money.

There are a few things that need to happen for Africa to take the lead in the gaming market. One is to develop more gaming-specific schools. This will create a more knowledgeable and dedicated gaming community. Secondly, the government needs to provide better infrastructure for gaming. This means creating more gaming centers and providing better internet service. Thirdly, the gaming industry needs to create more female-focused games. This will help encourage more women to get into the gaming industry and provide them with better opportunities.

Finally, to protect game developers and publishers from piracy and other forms of unauthorized distribution, it is important to have the necessary legal and regulatory frameworks in place. These frameworks should include laws that prohibit the unauthorized distribution of copyrighted material, as well as laws that provide adequate remedies for victims of copyright infringement.

Additionally, governments should work to ensure that game developers and publishers have the necessary tools to protect their intellectual property. This could include providing access to digital rights management tools and other technology-based solutions to protect their products from unauthorized distribution.

Africa’s gaming market is poised for growth, and businesses that are able to capitalize on this opportunity will be very successful.

Read: African gaming industry generates US$590 million in revenues

Albert is a Chemical Technologist and Author. He is passionate about mining, stock market investing, Fintech and Edutech.

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