Africa’s multibillion dollar untapped cosmetics market

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Unlike years gone by, women who tend to be the biggest consumers of cosmetics now have more spending power. In trying to keep up with societal demands and the pressure to look and feel good, women remain the key drivers of the cosmetics market on the continent. 

For Africa and those interested in investing in the continent’s beauty sector, hair products and extensions, skincare and make-up products take up the largest proportion of the cosmetics industry. These also happen to be the most lucrative segments of the global cosmetics market. 

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I have 10 years of experience in multimedia journalism and I use the skills I have gained over this time to meet and ensure goal-surpassing editorial performance. Africa is my business and development on the continent is my heartbeat. Do you have a development story that has to be told? Reach me at [email protected] and we can showcase Africa together.

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