Africa’s multibillion dollar untapped cosmetics market

Unlike years gone by, women who tend to be the biggest consumers of cosmetics now have more spending power. In trying to keep up with societal demands and the pressure to look and feel good, women remain the key drivers of the cosmetics market on the continent. 

For Africa and those interested in investing in the continent’s beauty sector, hair products and extensions, skincare and make-up products take up the largest proportion of the cosmetics industry. These also happen to be the most lucrative segments of the global cosmetics market.