The GSMA estimates that smartphone connections will rise to an estimated 700 million by 2025. With this growth, Kenya, Nigeria and South Africa continue to dominate e-commerce sales.
Knight Frank notes that formal retail space across the continent is continually undergoing rapid transformation. This transformation is happening as “the entry and exit of various brands in the sector across the continent, retail outlets have had to adopt omnichannel offerings in order to ensure a measure of sustainability”.
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