Browsing: 3 million jobs

Governments should increase public investments to boost their economies after the massive shock from the Covid-19 according to the International Monetary Fund (IMF).

In June the IMF predicted a contraction of 4.9 per cent in global GDP for 2020 but the fall could be even higher as many governments are now dealing with the second wave of infections. The IMF is now calling on governments to increase public investments so as to aid economic recovery and create jobs.

“For advanced and emerging market economies … Increasing public investment by 1 per cent of GDP in these economies would create 7 million jobs directly, and between 20 million and 33 million jobs overall when considering the indirect macroeconomic effects,” the fund said in its latest Fiscal Monitor.

IMF said that in the period of high uncertainty, increasing public investment by 1 per cent of GDP could strengthen confidence in the recovery …

Jumia Kenya has opened up its online platform to brands and corporate organizations for advertising.

In a move to optimise customer data, the company is marketing itself as a highly targeted platform promising great exposure to those who will take up the service.

The company’s CEO, Sam Chappatte, made the disclosure during the launch of Jumia Advertising Services (JAS) on Friday (today).

“20 per cent of active internet users in Kenya are on Jumia each month. We know our customers well – what they shop, how much they spend, etc – and can use this to present relevant adverts to them. This can enable our customers to discover relevant products & services, and will become a powerful digital marketing channel for advertisers,” said Chappatte.

Chappatte emphasized that their messages will reach highly targeted segments, right at the moment of purchase – e.g for DSTV the ads will be presented to …