Browsing: amazon in africa

  • Amazon is expanding its global reach and now eyes launching an e-commerce platform in South Africa by 2024.
  • Africa’s e-commerce industry showcased an annual growth rate of 13.11% between 2023-2027, resulting in a projected market volume of $59.18 billion by 2027.
  • Naspers-owned Takealot currently dominates the SA’s online retail market, with a gross merchandise value of $1.4 billion.

Africa’s e-commerce industry is among the fastest and most lucrative economic activity in the last decade. This billion-dollar franchise has showcased the continent’s potential amid this digital era, stringing in plenty of investors.

Vital figureheads in the tech world like Microsoft, Uber, Apple, and others have taken time to invest in and support Africa’s growing digital ecosystem. This wave soon reached Amazon, the world’s top e-commerce platform, as it set its sights on penetrating South Africa’s digital market. This new milestone will open more opportunities for Amazon and expand Africa’s e-commerce industry.


During the mid-1990s, the internet revolution gained momentum, with many businesses recognizing that they needed to adopt internet solutions if they were to stay relevant. New companies offering services that were outside what had been the conventional norm became leaders in the global economy. With young tech enthusiasts adopting disruptive ideas, the supply of goods and services was no longer limited to locality. This led to the popularity of online stores, and the birth of companies such as Amazon.

Amazon birthed

From the humble beginnings of his rented home garage, Jeff Bezos started his online book store, eventually adding more products to the catalogue. To date, Amazon can arguably be said to be one of the leading e-commerce companies in the world, with a recorded market share of over 35% in the United States of America alone.

Africa on the move

Although Africa was viewed as lagging in development for