Browsing: Data mining in Africa

The Next Great Data Market 

In the last decade the field of data analytics has revolutionized the way business is conducted in the industrialized world. Data collection and analysis have allowed companies to boost efficiency and innovation and better tailor services to reflect consumer needs.  Likewise, mobile phone apps have created new opportunities for collaboration and investment and allowed for crossover between sectors.  

However, these rapid changes have barely made a splash in Africa, where only about 1% of the world’s research data is produced.  This is changing rapidly and the current dearth of data analytics means that there’s huge unrealized business potential waiting to be tapped, especially for first movers.  This is in large part because data analytics is not just a useful tool but rather a disruptive, market altering paradigm.  In the Western tech sector, the vast stores of data built up by giants like Google, Amazon and