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Browsing: digital marketing
- Mobile phone numbers serve as vital identifiers, connecting individuals to their devices, and enabling unique recognition.
- TrustPid is a privacy-led identification solution that harnesses mobile numbers as unique identifiers.
- As mobile usage grows across Africa, the importance of identifying consumers through mobile phone numbers is critical.
In the ever-evolving digital landscape, a groundbreaking collaboration is taking shape as four major European telecom giants join forces to create TrustPid–an innovative advertising ID system.
TrustPid is a privacy-led identification solution that harnesses mobile numbers as unique identifiers, revolutionizing the digital marketing of publishers and brands, especially in the face of the imminent extinction of third-party cookies.
This endeavor not only addresses the challenges posed by the evolving digital ecosystem but also highlights Africa’s pivotal role in shaping the global tech landscape. Interestingly, the roots of this groundbreaking initiative can be traced back to Africa’s own innovation hub and mobile marketing pioneer, …
- A finding by online marketplace Airduka has found that small-scale sellers in Kenya are optimistic that the business environment will remain stable in 2023
- The study found that 75% of small scale sellers expect the trading environment to be calm over the next twelve months now that risks associated with threats such as COVID-19 and the general elections have settled
- As per the finding, 60% of sellers said they expect their revenues to remain steady in the first half of the year, with growth expected in the second half
Small-scale sellers in Kenya are optimistic that the business environment will remain stable in 2023.
A finding by online marketplace Airduka found that 75% of small scale sellers expect the trading environment to be calm over the next twelve months now that risks associated with threats such as COVID-19 and the general elections have settled.
Airduka surveyed a section of sellers …