Browsing: Fashion in Africa

Maasai Fashion

In the heart of East Africa, where the Serengeti wild plains meet the azure waters of the Indian Ocean, lies a nation that pulsates with fashion, creativity, and individuality. Tanzania, renowned for its natural beauty and cultural diversity, has cultivated a deep love for fashion that transcends mere clothing and expresses identity, history, and aspiration. The Tanzanian love for fashion is a complex tapestry woven with heritage threads, modernity, and a yearning for self-expression.…

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In recent years, the value of the African market for beauty products has skyrocketed. According to a report by Research And Markets, the African beauty and cosmetics industry is projected to increase from its current level to $22.8 billion by 2025, a compound annual growth rate of 5.5%.

One important reason for this growth is the rising demand for cosmetics made from natural, regional ingredients. Natural resources such as shea butter, coconut oil, and baobab oil have helped make several African countries well-known around the world. These natural ingredients not only help the skin, but they also promote the use of locally sourced resources, which is good for the economy and the job market.

The beauty industry in Africa is booming thanks in part to the rising demand for halal-certified products. Many Muslims choose to buy items that are labeled "Halal" because they are compliant with Islamic law. Considering Africa's…

Better Cotton

Sub-Saharan African clothing and footwear market is worth $31 billion US dollars and growing. In a series of articles about the industry in Sub Sahara Africa, we will explore the policies, trade and the budding creative fashion industry in the region. This is the second part of the series where we focus on the raw material for the textile industry.

Read the first of our series:  Africa Fashionomics: Making sense of the $31 Billion industry

Kenya has taken years to review and establish a commercially viable production of a variety of cotton laced with foreign genes from the naturally occurring bacterium Bacillus thurigensis. By the start of the year, the government announced it was ready to go full commercial in production of this variety to push the availability of raw materials.

It is highly expected that adoption and commercialization of Bt cotton will revitalize the textile industry and by extension …