Browsing: Heineken

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  • Aggressive marketing campaigns targeting the younger demographic are significantly driving the choice of drinks.
  • Health consciousness is not just a buzzword; it’s a lifestyle shift that’s influencing the beverage market.
  • The influence of social media and global trends have heightened consumer awareness of new products and flavours.

Innovation and cultural heritage intersect as Africa’s beverage market evolves in response to shifting consumer tastes and socio-economic currents.

From the cherished rituals of traditional tea and coffee to the burgeoning popularity of carbonated soft drinks and fruit juices, Africa’s beverage market is evolving, reflecting its diverse society and changing preferences.

The Middle East and Africa Functional Beverage Market Size & Share Analysis – Growth Trends & Forecasts (2023 – 2028) report captures this dynamic evolution. It underlines key trends that are reshaping the way Africans quench their thirst.

Health benefits influencing Africa’s beverage market

One significant trend driving the beverage scene is …

Heineken’s Sedibeng solar plant boasts 14 000 panels with an energy capacity of over 6.5MW providing 30 per cent of the brewery’s electricity demand.

Heineken notes that this embedded grid-connected solar project incorporates single axis tracking technology that enables the panels to move with the rise and setting of the sun.

Single-axis tracking systems tilt on one axis, tracking the sun as it moves from east to west during the day.

A solar tracking system adjusts the position of a solar panel along an axis. This is done to ensure a small angle of incidence or the angle that sunlight hits a solar panel.…

Heineken in Namibian beer grab.

The regulator said retailers would be free to allocate up to 10% of chilled space/refrigerators in each beverage cooler owned by NBL or Distell Namibia in any on- and off-consumption outlet in Namibia.

“This allocation right will apply only to products manufactured or packaged in Namibia by Namibian-owned and Namibian-controlled companies. The existing NBL commercial policy must be amended, and the merged entity will educate its employees and inform the market of the new changes to its commercial policy,” the conditions read.

The commission said it identified entry barriers as a concern, particularly the ability of small Namibian companies to enter the market.

NBL’s commercial policy prohibited retailers from placing other products in NBL-branded refrigerators. After the merger, the likelihood of this policy being enforced could deter or limit the entry of Namibian-owned and Namibian-controlled undertakings into the market.…