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The tourism industry globally is one of the most sensitive sectors easily affected by political, economic, and social issues. 2020 has been one of the worst times for tourism in almost all destinations with countries losing billions of dollars as the world shut down over the COVID-19 pandemic. The United Nations World Tourism Organization estimates that global international tourist arrivals have decreased by 58 percent to 78 percent in 2020, leading to a potential loss of US$0.9 to 1.2 trillion in international tourism receipts. In many of the world's cities, planned travel went down by 80 percent to 90 percent. 

More than 2.5 million Kenyans working in the tourism sector lost their jobs in the first half of 2020 due to COVID-19 related disruptions, according to the government. This has devastated communities that depend on this important sector.  

To address the challenge, governments, industry players and tech-startups