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Browsing: Market share
- Kenya’s Export Promotion and Branding Agency has unveiled its strategic plan to grow Kenya’s export market to $11.5 billion by 2028.
- For established markets, Kenya aims to implement consolidation and diversification interventions.
- In the period Kenyan exports grew by over Sh2 billion into the country’s top 25 markets.
Kenya’s Export Promotion and Branding Agency has unveiled its strategic plan to grow Kenya’s export market to $11.5 billion by 2028. This will be a 10 percent increase from the $ 6.7 billion (Sh873.1 billion) recorded in 2022.
The agency through the implementation of the 2023/2024 – 2027/2028 strategic plan, says Kenya is set to be positioned among the top 50 global brands.
This renewed push comes at a time when Kenya’s export value for the first time in history hit $7.7 billion (Sh1trillion) in 2023, according to the 2024 economic survey by KNBS. The great performance was contributed by tea which …