Browsing: Nollywood

June Njoroge.West African Economic Sectors Article.Caption Apparel Manufacturing in Ghana.Image Source Just Style

The African Continental Free Trade Area (AfCFTA) has been hailed as a catalyst to immense economic development in Africa; a flagship project of the AU’s Agenda 2063, projected to boost intra-African trade, connect over 1.3B people across 55 countries with a combined GDP of about US$3.4 trillion.West Africa is one of the fastest growing regions in Africa and is the official headquarters of the AfCFTA, located in Accra, Ghana; which is among the countries that will commence trading soon.

The region is comprised of sixteen countries which include: Burkina Faso, Benin, Togo, Nigeria, Ghana, Guinea, Mali, Cape Verde, Niger, Senegal, Sierra Leone, Gambia, Guinea-Bissau, Mauritania, Ivory Coast and Liberia. According to the 2020 World Bank Report, ’The African Continental Free Trade Area: Economic and Distributional Effects’; West Africa would see the biggest decline of an estimated 12 million people living in extreme poverty, which is a third of the total…

Vuta N'Kuvute African movies, African movies on Netflix, ZIFF 2022

African movies are transforming the entertainment landscape.

The award-winning African film, Vuta N’Kuvute (Tug of War), a 2021 Tanzanian creative, mesmerizing and nostalgic film, is unifying and bringing back the lost touch with history to big screens across African cinemas. African movies, just like this one, directed and co-written by a true African auteur, Amil Shivji, remind us how important filmmaking is towards integration and development.

Africa has more than 1.37 billion people across 54 countries, exhibiting various economic projections, political approaches and cultural diversity that makes the entire region iconic.

History has taught us a vital lesson that any country that has a strong creative economy exhibits strong national economic trends. Africa as a region is full of creativity, and the filmmaking landscape is one of the richest and most diverse areas, with the potential to transform stereotypes and economies and cement identity in communities.

By 2021, Africa had

One arrow in a pirating scheme quiver is the false claim to work or authorship or ownership.  With Blockchain one can ascertain proof-of-work and proof-of-authorship if they upload their work, comply with Blockchain agreements and get their digital certificate which includes a private key, kind of a personal signature.

This can prove ownership of the works as it is time-stamped and known to be in existence.   One can also trace the transactions and copyright use of their works and be able to calculate the intellectual property value in the forms of royalties and license fees and any other form of exploitation either economically or morally. 

For a long time, creatives have decried the often rigid and unclear remuneration process of their royalties, the blame always shuttling between collective management organizations, CMOs and the broadcasters.  …

[elementor-template id="94265"]

French's Canal+ moves to tap into Nollywood billions through ROK

French Television Canal+ has acquired of Nigerian start-up production studio ROK from Africa on-demand Nollywood entity Iroku TV. This is seen as a move by the French Pay TV to venture into African local production that ROK is known for.

Nigerian film and cinema industry is known globally for its intriguing local content and it only thought to be second in terms of the number of production to India’s Bollywood. With nearly $4 billion in revenue and almost 2,000 productions every year, the industry has become a significant revenue earner for Nigeria.

The acquisition positions the French giant centrally to the management of local African content that has been in quite a demand in Africa. Not only does the French television has a rich African audience within France, but it has spread to most of West Africa providing a rich catchment for African content.

Canal+ owned by Vivendi aims to …