Browsing: Showmax

By June Njoroge 

The snowballing of African cinema over the past several years has illuminated, thereby catapulting the supposed ‘dark continent’s’ dynamic industry onto mainstream international market; with both production houses and freelance film-makers keen to cash in on the burgeoning demand for African films. African-made releases have evidently driven growth in key markets. The continent boasts of the second largest industry, Nollywood, which generates $590 million, annually and makes for the second largest employer in Nigeria, generating well over one million jobs. South Africa comes in second, with the industry’s worth estimated at R3.5 billion, annually. According to a 2018 report, ‘Framing the Shot-Key Trends in African Film,’ by Dayo Ogunyemi’s 234 Media house, in partnership with the Goethe-Institut; the two largest film industries in Africa contribute a total of $1 billion to the continent’s annual GDP.   

A report from PwC on the