Browsing: social commerce

• Social commerce may seem like a more foreign concept but it is widely used across Africa
• Online shopping has gained more popularity during the Covid-19 crisis, turning social networking platforms like Facebook and Instagram into business tools
• Social commerce- which is abbreviated as s-commerce- represents the integration of shopping and social media

When the Covid-19 pandemic hit back in 2019, a majority of individuals were forced to turn to social media platforms in search of goods and services. 

While most people view this as the growth of e-commerce across the globe, it also gave rise to the growth of social commerce. 

Social commerce may seem like a more foreign concept but it is widely used across Africa. 

Online shopping has gained more popularity during the Covid-19 crisis, turning social networking platforms like Facebook and Instagram into business tools. 

Social commerce- which is abbreviated as s-commerce- represents the integration of …