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Browsing: social media marketing
- At the convergence of technology and marketing, social media platforms have become an imperative tool for businesses
- Recognising your target audience is the foundation of an effective social media strategy.
- Artificial intelligence (AI) has become increasingly imperative in the digital marketing landscape.
Social media marketing
Social media has transformed from a platform for personal connection into a relevant tool for businesses to engage with their audience, build brand awareness, and drive growth. The power of social media in business cannot be underestimated, as it offers a myriad of opportunities for organisations, brands and people to thrive in the competitive landscape.
At the convergence of technology and marketing, social media platforms have become an imperative tool for businesses and organisations to promote their brands and connect with their target audience. With the widespread adoption and ever-changing features, social media has a superior say on digital marketing strategies.
Furthermore, social media marketing …
- Social media has been noted on several occasions and recorded as a severe danger to cognitive warfare, the new fighting front in the 21st century.
- At this moment, 170 million Africans (Facebook users in Africa) are connected with thousands of people across the globe compared to three decades ago.
- social media ban affected communications and business, and the impact was immense, as strict regulations made information dissemination cumbersome.
In March 2023, The Guardian report indicated that translated Chinese military reports suggested that warfare shifted from killing the body to invading the mind – forcing United States (the world’s advanced military superpower) President Joe Biden administration’ urging TikTok stakeholders to sell their stake in the app or face US ban.
In the same spirit, TikTok use in East Africa makes social media appear like a grim monster out to devour anything in its path. Recently, the TikTok application in Kenya became …