• Tiktok holds talks with content creators in Kenya on monetisation following the breach of a June 2024 offer to start making money via the platform.
• In December 2023, TikTok announced plans to launch a subscription model for content in Kenya in June 2024.
• According to the Reuters Institute Digital News Report 2023 survey, Kenya leads the world in TikTok usage.

Kenyan content creators will wait a bit longer for direct monetisation of their content through TikTok, after the video-sharing platform breached an earlier offer to operationalise income-earning initiatives by June this year. In the latest development, the Chinese company revealed that it has just engaged in talks with Kenyan creators, who have been pushing multinational social media companies to find ways to compensate for the content they publish on the platforms.

Tiktok director of government relations & public policy for Sub-Saharan Africa Fortune Sibanda said that Kenyan creators will in …

• TikTok’s Safer Together Workshops have attracted 116,355 attendees. 
• The social media platform has in the recent past had issues over safety in Kenya and around the world.
• According to TikTok, the initiative will involve availing educative videos on digital and internet safety on the platform.

Kenyan youth have joined TikTok’s Global Youth Council to engage with TikTok CEO Shou Chew on matters of digital safety as the video sharing app faces mounting pressure from governments across the world.

This collaboration comes as part of the social platforms ongoing efforts, in partnership with Eveminet, to promote a safer online environment through TikTok’s Safer Together Workshops. The trainings come amidst measures by some countries, including Kenya, that ban the use of the platform on government issued devices due to data safety concerns.

The TikTok’s Safer Together Workshops were officially launched in October 2023 with the goal of creating a safe and empowering …

• Kenya’s National Security Council is currently scrutinizing cybersecurity threats posed by TikTok.
• Lawmakers are citing data privacy, cybersecurity threats, and TikTok’s potential as a primary conduit for misinformation in their push to restrict its use in government-issued devices.
• Already, TikTok is accused of cases of abuses in Kenya, including identity theft, proliferation of fraud, and spreading sexually explicit content.

Authorities in Kenya are at a cybersecurity crossroads, contemplating joining Somalia to become the second African nation to enforce TikTok ban on government-issued devices.

This move, revealed by Cabinet Secretary Prof. Kithure Kindiki cites rising cybersecurity threats posed by social media platforms, notably TikTok, within the corridors of Kenya’s National Security Council (NSC).

The NSC’s concerns are not unfounded. Globally, TikTok, a video-sharing platform, faces heightened scrutiny over data privacy, cybersecurity threats, and its potential as a primary conduit for misinformation.

Already, countries such as Australia, Belgium, Canada, and the …

• About 84% of millennials and Gen Zs consume media at home. A  majority (88%) of them use data bundles to access content online.
• About 44 percent spend over four hours a day on social media. This is more than triple the number of millennials and Gen Zs spending over four hours on radio (13%) and TV (12%).
• More than half (55%) are spending 6-9 hours a day online while a further 20 percent spending over 10 hours per day.

A new survey has revealed a number of media usage behavioral traits that brands and companies keen on attracting millenials and Gen Z need to know.  Their by leveraging their media consumption patterns, brands would easily optimise their content to inform positioning their products and win this new market base.

Gen Z, millennials spend 10 hours online

About 8 out of 10 or 84 percent of millennials and Gen Zs usually …

The video-sharing app, TikTok, has created millionaires since it was launched in 2016 by China’s ByteDance Ltd.

A report by Forbes revealed that the highest-paid celebrities on TikTok took home US$55.5 million in 2021, a 200 per cent increase from 2020.

The report indicated that TikTok stars earn 30 to 50 per cent of their money from sponsored content. Sponsored content involves sharing posts that are paid for by companies advertising their products on the platform.…

Tik-Tok and We Chat Now Banned in the United States.

The US has banned the popular video challenge App Tik Tok along with the mobile payment platform WeChat, citing home security threats.

In a move that was widely unexpected, despite the mounting Sino-US trade tensions. Tik Tok is very popular in the US (and around the world) and wracks in millions in advertisements and fees.

As of tomorrow (Sunday 20^th, 2020) We Chat will be shut down in the US but Tik Tok will have some leeway all the way to November. Should the supposed threat be neutralized before then, then the US will lift the ban, China has been informed.

Explaining the ban, Commerce Secretary Wilbur Ross said “The Chinese Communist Party has demonstrated the means and motives to use these apps to threaten the national security, foreign policy, and the economy of the US.”

Home security threat …