Browsing: Tourism in Kenya

African Trade

As far as where to put money is concerned, Kenya has numerous investment sectors with tremendous potential. The prospective stability and economic recovery expected under the new administration will no doubt make way for the realization of huge money investments in the countries.

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The AfCFTA presents a significant opportunity for African countries to bring 30 million people out of extreme poverty and to raise the incomes of 68 million others who live on less than $5.50 per day.  The AfCFTA is the new anchor to pull multinationals to invest in Africa.

This agreement not only brings hope to African governments but also encourages current efforts on the ground, which improve jobs in Africa.  

The World Bank points out that the AfCFTA will create the largest free trade area in the world, measured by the number of countries participating. The pact connects 1.3 billion people across 55 countries with a combined gross domestic product (GDP) valued at $3.4 trillion.   

It has the potential to lift 30 million people out of extreme poverty, but achieving its full potential will depend on putting in place significant policy reforms and trade facilitation measures. 

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Rwanda has gone a step further and promoted its tourism attractions on the world stage, through sports via its ‘Visit Rwanda’ tagline on England’s Premium League football clubs. 

The EAC core objectives compel the countries to bring collective efforts to promote their industry and share benefits as they come. So far, the EAC treaty (under Article 115) has shown partner states can undertake and develop collective and coordinated approach to the promotion and marketing of quality tourism into and within the community (EAC). 

Hence, the entire concept of coordinating policies in the tourism industry to establish a framework of cooperation is vital, as it will promote the equitable manner of benefit-sharing.