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Browsing: Tourism in Kenya
Kenya is set to sign business deals in the Indian market as Kenya Tourism Board (KTB) leads its members to this year’s Outbound Travel Mart (OTM) tourism fair in the country.
The expo to be held at the Jio World Convention Centre, in Mumbai from February 2-4, will bring together exhibitors from over 60 countries, as destinations globally smart out of the impact of Covid-19 pandemic.
Over 14 Kenyan travel trade partners will take part in the three–day exhibition with the country seeking to reposition itself in the Indian market, whose growth has picked up to about 90 per cent by the close of last year, compared to 2021.
KTB acting CEO John Chirchir says OTM is giving Kenya an opportunity for re-entry into the Indian market that was severely affected by the Covid-19 pandemic.
“India is one of the markets whose travel was negatively impacted with the Covid-19. We …
- Mastercard has partnered with the Kenya Tourism Board (KTB) to help the country’s tourism sector rebound to its pre-pandemic level
- The MoU aims to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform
- It also includes increasing transparency on tourism trends, anonymised traveller profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to plan, execute and improve its campaign reports
Mastercard has partnered with the Kenya Tourism Board (KTB) to help the country’s tourism sector rebound to its pre-pandemic level.
In a statement, Mastercard said the three-year collaboration is its first in Africa.
The MoU aims to drive the growth of tourism numbers in Kenya by leveraging various Mastercard channels, including its Priceless.com platform.
It also includes increasing transparency on tourism trends, anonymised traveller profiles and economic impact through Mastercard’s Data Insights capabilities, which will enable KTB to …
For the longest time, Africa has been regarded as a hub of extraction, with a history of colonialism that resulted in colonialists exporting raw materials and labor from the continent at little or no fee at all. However, Africa is rewriting the pages of history, and taking charge of its economic well-being.
No longer are African leaders basing their economies solely on the extractive industries, they are spreading their wings to different sectors that will benefit the continent’s economic status. To date, Africa has been said to be the second-fastest-growing economic region after Asia, and forecasts predict the momentum to be maintained as the continent has many factors working in its favor.
Although the continent’s economic status is on the rise, the rate at which different countries on the continent are growing economically is not at par. One country that has seen remarkable growth and is implementing economic policies that …
The African continent has experienced a bitter reaction from the coronavirus pandemic, whereby as of May 13 almost every nation in the region battled the virus, while—other nations had cases less than 1000, the continent with some of the fast-growing economies could contract by 1.5 per cent and lose $200 b in income, according to International Monetary Fund (IMF) projections.
World Economic Forum brings an interesting perspective to the fold, as it pictures the regional economies in a deterioration hotbed as a result of de-globalization, and underlying factors such as operation shift to digital and debt burdens.
Hence—African Development Bank (AfDB) one of Africa’s vibrant financier has risen and displayed a rather crucial analysis pertaining the fate of the regional economy, the report was released on Tuesday 6 July 2020.
As the rest of the world strives to salvage and bounce back to normalcy, still—there are vital aspects at play …
It is now a fact that the coronavirus (COVID-19) outbreak is a pandemic according to World Health Organization (WHO), and just from that stand-point, the tourism sector is not safe from the pandemic pinch.
The world is on its heels, nations are now rolling a series of aviation restrictions to curb the virus outbreak, limiting numerous economic and societal operations over space and time—which also have ripple effects on the continent’s tourism sphere.
Currently, more than 4,900 people have died and over 132,000 have been infected globally, according to the WHO.
In Africa—the virus has recently brought two death (in Egypt and Algeria) and serious cases in several nations, including Ethiopia, Morocco, Senegal, Nigeria, Egypt, Algeria, Tunisia, Democratic Republic of Congo (DRC), South Africa, Togo, and Kenya.
According to WHO, there are now more than 100 cases recorded in 11 countries in Africa, Egypt having more than half of the …