Browsing: Varun

Varun Beverages shaking up drinks market in Zimbabwe

Business

 

 

  • Varun Beverages has become one of the country’s biggest beverage firms in Zimbabwe
  • Delta has had a firm grip on the Zimbabwean drinks market and is home to international brands of soft drinks and beers
  • Varun is on an aggressive urban assault to capture more market share and challenge the drinks giant.

 

Varun Beverages has become one of the country’s bigger soft drinks firms in Zimbabwe within a relatively short period.

Bottlers of Pepsi, 7up and Mirinda brands, Varun has established itself as one of the soft drinks companies to reckon with in the soft drinks market.

This is an impressive achievement given it is going toe-to-toe with long-established Delta, Zimbabwe’s most prominent beverage firm with big brands such as Coca-Cola, Fanta and Sprite.

Since the colonial era, Delta has had a firm grip on the Zimbabwean drinks market and is home to international brands of soft …