- LG Electronics has appointed Dong Won Lee as its new Regional Managing Director for East Africa (EA) as the company seeks larger market share in the region.
- Lee replaces Sa Nyoung Kim who served as LG EA Managing Director for three years since January 2020.
- Lee brings over 20 years of hands-on experience and knowledge in leadership, performance improvement, sales, and marketing in the consumer electronics industry.
LG Electronics has appointed Dong Won Lee as its new Regional Managing Director for East Africa (EA) as the company seeks larger market share in the region.
Lee replaces Sa Nyoung Kim who served as LG EA Managing Director for three years since January 2020.
Before his appointment, Dong Won Lee was the Managing Director of LG Iraq, a position he has held since 2019. He is celebrated for turning around the business in Iraq by increasing sales growth by 50 percent hence registering double-digit growth.
Lee brings over 20 years of hands-on experience and knowledge in leadership, performance improvement, sales, and marketing in the consumer electronics industry.
“I am elated to be taking up this new role and leading LG East Africa in achieving its 2023 and beyond strategy. East Africa has a high economic growth potential. In line with our Life’s Good Mission and commitment to rollout customer-centered innovations, my promise is to ensure that LG keeps on supplying customer value until customer satisfaction is achieved to the last man. I am happy for the warm welcome by East Africans and I look forward to working closely with all teams to drive success for the people and LG,” said Won Lee.
With a track record of driving business growth and fostering strong relationships with key stakeholders, Won Lee is expected to work closely with the regional leadership team to develop and implement strategies for continued success in the market. This is besides being responsible for leading LGs operations in East Africa.
Key among his focus for the region will be to pursue sustainable growth by strengthening the lineup of not only LG’s differentiated premium products but also mid-entry models for volume zone in East Africa including Kenya.
The move comes three months after the firm’s global CEO’s maiden visit to the region that is billed as one of the fastest growing economic blocs in the world with a population of over 300 million people.
During his visit LG Electronics (LG) Global CEO William Cho, emphasized that the company will continue to strengthen its business operations in East Africa, as part of its drive to grow sales and revenues in emerging markets.
Cho noted that East Africa is a promising market given the strong economic fundamentals underpinned by a youthful, rapidly urbanizing middle-class population, and investment on infrastructure and other key sectors of the economy.
LG is currently expanding its footprint in Kenya, Tanzania, Ethiopia and Sudan, opening new shops and refurbishing existing ones, to meet rising demand for its home appliances, entertainment and air conditioning products.
In 2021, the firm launched an ambitious plan to open 20 new stores in the region targeting an increasingly tech-savvy, environmentally-conscious consumer seeking premium products to match their lifestyle.
The planned shops across the region will be high footfall, high-sales stores designed to enhance customer experience for the new technologies and products the company has to offer.
LG Electronics is also keen on the growing market for wearables, driven by lifestyle changes due to the Covid-19 pandemic.
These include an OLED TV, InstaView refrigerator, TWINWash washing machine, Neochef microwave and Vivace AI-powered washing machines.
The Korean brand is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000.
Its four business units – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global sales of over $63 billion in 2021.