The aim of the MTN campaign is to demonstrate how it has changed lives by improving digital access, empowering, driving financial inclusion, enabling SMEs, creating jobs and broad community development, among other things.
“MTN believes in creating shared value that enables shared prosperity, but we can’t do this on our own – we continue to seek out like-minded partners so that we can do good together. We see ourselves as a partner to the development of Rwanda, so whatever it is we do, we ensure it has a long-lasting impact in our society,” said Mitwa Ng’ambi, MTN Rwanda CEO while speaking about the company’s role in Rwanda
He said that the company seeks to tell its story that doing good business extends far beyond corporate social investment initiatives. He added it’s committed to doing more through partnership and collaboration despite its contribution to accelerating digital inclusion.
Mr Ng’ambi said that MTN Rwanda has created jobs for over 31,000 people, built high-speed networks covering 3.8 million people and connected 2.5 million people through MTN Mobile Money to the benefits of easy, cost-effective mobile financial services across the country in the last 21 years.
“When you can cover 3.8 million people and plug them into the global village with a high-speed digital highway, you do more together. When you can put a bank in the pockets of 2.5 million people out of our subscriber base of over 5 million who could never bank before, you go further and make doing good a reality. What inspires us every day to do more is ultimately the unstoppable spirit of the people we serve,” added Ng’ambi.
He said the company has worked to use this extensive mobile reach and technology to enable access to education through its ICT-School Connect Projects whose goal is to promote and enable digital teaching and learning which he says has been driven by the aim to empower students with the knowledge required to seize opportunities, improve their quality of life and realize their ambitions.
Mr Ng’ambi that they understand the digital age has empowered and connected communities that are asking for impactful change and they are committed to facilitate and drive that change through their products and services and value creation.